ING and iris
I've been sitting on this post since late last week waiting for this article in Marketing
to be published.
Following a 6-way pitch between R/GA, Glue, Inferno, Exposure, and the incumbent agency VCCP, we've been appointed by ING
to handle their £40m global Formula 1 sponsorship starting in 2008.
It is an incredible opportunity and reinforces our channel neutral "Media Anything, Idea Everything" approach. I also think it validates our ability to compete with some of the best specialist agencies out there by delivering truly integrated thinking and ideas.
The work will be developed across digital, broadcast, print & outdoor and experiential.
More to come. Watch this space.
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