John was funny, but the ratings sucked
Despite some very good films, the end of the writers strike, an 80th anniversary, and a host bent on telling good political jokes in the middle of an election year, the ratings for the Academy Awards saw a 30 year low.
Citing Nielsen's "fast national" figures, which are preliminary, ABC said the Oscars broadcast trumped other recent awards ceremonies, including the Emmys, the Golden Globes and the Grammy Awards. Even so, the viewership figure fell far short of the 40.2 million viewers who tuned in last year to see Martin Scorsese's "The Departed" win for Best Picture. And the total viewer turnout for the glitzy event was the lowest since 1974.A barometer, eh? I'd say the forecast looks pretty bad.
The program was being watched as a potential barometer of the health of broadcast TV, as it was the first big event to air on a traditional broadcast network since the resolution of the months-long writers strike.
More here from AdAge:
Oscars Viewership Lowest in 30 Years
Technorati Tags: tv, ratings, dinosaurs, adage
Tuesday, February 26, 2008
Links for 2008-02-25 [del.icio.us]
Tuesday, February 26, 2008
Links for 2008-02-15 [del.icio.us]
Saturday, February 16, 2008
XPERIA from Sony Ericsson
The launch and importance of Sony Ericsson’s XPERIA range of phones should not be underestimated. Some of you Engadget readers out there may have heard rumours of this, but the news was made public at the Mobile World Conference
yesterday in Barcelona.
It is a potential game-changer for SE both in terms of form and function. The X1 (first in the range) is as impressive technically as it is visually. Notably, it is the first phone from SE built on the Windows Mobile 6 OS, and signals a radical change in their technology strategy. It is an elegant slider with a 9-panel configurable touchscreen and has every imaginable bell and whistle out there at the moment.
“XPERIA™ X1, a stand-out, arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience.”
The commentary has been incredibly positive out there in the blogosphere, and I encourage all of you to check out the links below and familiarize yourselves with what has been a highly anticipated launch.
XPERIA product siteXPERIA: product mini-site
(don’t miss the ATL set to a Beatles cover)SE press releaseMicrosoft press releaseEngadget: Recap and review.
Tons of positive comments.
Crunchgear has a full recap/live blogging of the entire SE announcement
Sony Ericsson is an iris partner, by the way.
And yes, I want one very badly.
Technorati Tags: mobile
Monday, February 11, 2008
The Matter Box
I got my first Matter Box
last week. It is the first piece of DM I have truly enjoyed receiving in years.
It really deserves a proper post, but I just don't have time to blog about it at the moment. Be sure to check it out, and in the meantime, here's what a few other people had to say ... What’s the Matter?
is Roo Reynolds post about the Matterbox. Here's another Matter Box
post from the Notcot blog. There are several photos in this Flickr photo pool
as well as this fine Matter Box
Technorati Tags: marketing
Sunday, February 10, 2008
What I'm reading
It was a very busy January, and February looks just as 1) interesting, 2) manic, 3) insane, 4) challenging, 5) all of the above. Regardless, I still feel the need to really keep up on what's going on. Here's some of what I've been reading lately ...
- Mobile Messaging 2.0
Mobile World Congress in Barcelona: a hosted discussion on mobile messaging, devices, and user practices and trends
- Mobile World Congress 2008 Party List | Mobileslate
- Social Media to Weather Recession
According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will withstand tightened budgets. In contrast, marketers are likely to decrease spending in traditional media and even online vehicles
- Recruitment 2.0/ HR 2.0 « Me Like The Interweb:
Company culture has become an immense selling point for prospective hires. The use of a company's own videos and pictures can entice candidates by giving them a glimpse of the inner workings and presenting the human side of the company.
- The Media is Social | Fast Company
- Dawn of the digital natives - is reading declining? | The Guardian
If you believe a scary US report, reading is on the decline. But, says Steven Johnson, it completely fails to consider the amount that we do every day on our computers ...
- NSki Season Video Mix with Silversun Pickups Rusted Wheel
- Who owns what
mydigimedia by Amy L. Webb
- Neatorama » Blog Archive » The Evolution of Tech Companies’ Logos
A very nice walk through time.
- Ex-Googlers Launch Instructional Video Site Howcast, Raise $8 Million A Round
Audience members can also look at upcoming scripts and improve them or write their own in a guided wiki portion of the site that follows the Howcast script template (introduction, instructions, tips, end with a fact). The script is then approved. For a great example, see: Howcast - How To Pretend You’re a Real New Yorker and Howcast - How To Create Facebook Widgets
- MediaPost Publications - One in Eight Viewers Surveyed Watched Super Bowl Ads Online - 02/07/2008
So why is there no place cool to watch them?
- If Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past? - Knowledge@Wharton
Americans spend an average of 14 hours a week online and 14 hours watching TV. But marketers spend 22% of their advertising dollars on TV and only 6% online, according to data compiled and analyzed by Google.
- Rubber Republic
"The best viral marketing, viral ads, advertainment under one rubber roof" Here's the write-up from Brand Republic: Rubber Republic launches one-stop viral seeding shop
- Lost fans to find answers in Bluetooth Zone at Victoria Station - Brand Republic
It would be nice to get some numbers ...
Technorati Tags: del.icio.us, links, blogosphere
Sunday, February 10, 2008
My money is on the lemur
You might think I'm crazy, but for all the cash and hype, I think this lemur is inherently more interesting and appealing than the vast majority of the ads done in this year's Super Bowl.
It even made me think of a brand: George Lucas' THX
Bragging about getting 2 million hits to their site for their ad called "Exposure
", Go Daddy's crude "smash hit" stars IndyCar driver Danica Patrick and is based on looking up women's skirts, hence their play on the word "beaver."
Go Daddy spent $3 million to run this 30 second teaser spot
along with the production costs and all the costs to create the "real" ad.
So far, the lemur has racked up over 1 million views without spending a cent.
My money is on the lemur.
The one spot I really like is Audi's "Godfather" done for the R8. They really do make an offer you can't refuse:
Overall, however, the spots fail to impress. AdAge's Bob Garfield seems to agree with me. See: Madison Avenue Blows Big Game
. He details (and reviews) most of the spots from this year's big game. Full AdAge coverage of Super Bowl 2008
is here. A bit more on what's still buzzing
Here's TiVo's list of top-rated/TiVo'd ads
1. E-Trade: "Baby" (spitting up)
2. Pepsi: "Justin Timberlake"
3. Doritos: "Mouse Trap" (user-generated)
4. Coca-Cola: "James Carville and Bill Frist"
5. Ice Breakers: "Carmen Electra"
6. Bridgestone: "Headlights"
7. Bud Light: "Cavemen"
8. Vitaminwater: "Horse Race"
9. Cars.com: "Plan B: Witch Doctor"
10. Life Water: "Thriller"
Here are Spike's editors picks
It is also worth mentioning that all the sites designed to let people watch the ads are shit. For all the millions of people who go online to watch these ads every year, you would think someone would have thought to make it more entertaining. The MySpace Super Bowl
page (which was heavily promoted) is complicated and is poorly designed. No surprise there. AdAge is no better
. Even YouTube
couldn't come up with a fun way to watch the spots.
From the archive:2007: A good year for the ads2006: Not so super2005: A pretty dull bunch
Technorati Tags: advertising
Thursday, February 07, 2008
Recent reading, part deux
Here's the second set:
Wednesday, February 06, 2008
Microsoft offers $44.6B for Yahoo
: Transaction valued at approximately $44.6 billion in cash and stock; provides 62 percent premium to current trading price for Yahoo! shareholders; combined entity to create a more competitive company, providing superior value to shareholders …
Yahoo's response is here
: Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today said that it has received an unsolicited proposal from Microsoft to acquire the Company. The Company said that its Board of Directors will evaluate this proposal carefully and promptly in the context of Yahoo!'s strategic plans and pursue the best course of action to maximize long-term value for shareholders.Fred
echoes the sentiments of many: We all knew this was coming. Yahoo! was cheap. Too cheap. And a mess. Rats were leaving the sinking ship en masse. It was not sustainable. Something had to happen.
Call now has happened, rough live blog notes from Search Engine Land
are here.Official release from MicrosoftDuncan Riley: TechcrunchDanny Sullivan / Search Engine LandFred / A VC
Tons more links/stories are here
A 62 percent premium, eh? What do they know that we don't?
Yahoo's stock is trading up close to 50%
at the moment.
In case you're wondering, I'm kicking myself for missing this.
Technorati Tags: yahoo
Friday, February 01, 2008
Recent reading, Part I
I've been accumulating my del.icio.us links and have not been blogging them. Shame on me. Here are a few days worth. More to come.
- Design Police | Bring bad design to justice.Let's start with something funny. If you're even remotely creative, you'll love this.
- Google’s quarter falls short of expectations; Social networking not monetizing well | ZDNet.com
Google on Thursday reported fourth quarter net income of $1.21 billion, or $3.79 a share, on revenue of $4.83 billion, up 51 percent from a year ago. Excluding charges Google reported earnings of $4.43 a share. All of those figures missed Wall Street estitimates ...
- 'Facebook fatigue' kicks in as people tire of social networks | The Register
Whisper it, but numbers from web analytics outfit comScore have confirmed what the chatter in bars and cafes has been saying for months - people are, just, well, bored of social networks.
- Social search is the future
Recap of a speech by Google's Marissa Mayer
- Motorola Realignment
Motorola announced late Thursday that it is seeking alternatives for its handset business that likely will mean a sell-off of the division.
- FORTUNE: Techland Google gets its way with new wireless network «
The minimum $4.6 billion bid has been met in the Federal Communications Commission's auction of the so-called C block of the 700 MHZ wireless spectrum, and that means that the eventual winner of those airwaves will have to make their new network open to ...
- The Life Cycle of a Blog Post, From Servers to Spiders to Suits -- to You
- Shipment of Fail
- The Vacationeers Get “Lost” in Google Maps Street View
- Etsy :: The Storque :: Etsy News :: Etsy's First Five YearsI've been a fan of this from the start. A fab modern social business.
- McIlrath quits Hurrell and Dawson for Iris - Brand Republic News - Brand Republic
Shaun McIlrath, the founding partner and creative director at Hurrell and Dawson, has been poached by Iris to take the new role of executive creative director.
- McDonald's Poland
Nice. Check the store finder ...
- Is the Tipping Point Toast? -- Duncan Watts
From Fast Company. I thought FC was gone. Not so. Scoble and Shel have now joined. Look for a comeback soon ...
- Scrapmodo: The Anti-MacBook Air Has All the Necessary PortsFunny.
- How Last.fm Will Create "Communities Around Content"
Daniel Langendorf analyzes how last.fm is much more than a streaming service - it is aiming to create "communities around content".
- Growing Online, BBC Is to Join With MySpace - New York Times
The commercial arm of the British Broadcasting Corporation is expected to announce a partnership with MySpace on Thursday to make some of its content available on MySpace, the popular social networking Web site.
Friday, February 01, 2008