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Steve Jobs: The Rolling Stone Interview
He changed the computer industry. Now he's after the music business
By Jeff Goodell

A short, to-the-point interview with Jobs. He pulls very few punches and, as always, has a lot to say. Here are some of my favorite passages:

On record companys' vulnerability to having people telling them technical solutions will work -- when they won't, the interviewer suggests that it is "because of their technological ignorance?" Jobs replies, "Because of their technological innocence, I would say."

On why they were able to pull it off: "We made predictions. And we were right."

"We don't see how you convince people to stop being thieves unless you can offer them a carrot -- not just a stick. And the carrot is: We're gonna offer you a better experience . . . and it's only gonna cost you a dollar a song."

"Dell's distribution model works against them when they get into consumer electronics. Like, they're going to be selling plasma TVs online. Would you ever buy a plasma TV without seeing it? No way. "

Wednesday, December 10, 2003   permalink to archived copy   del.icio.us   DiggIt     0  comments




Let the "Best of" lists begin ...

Top photos of 2004

10 hottest wireless applications for 2004

Tuesday, December 09, 2003   permalink to archived copy   del.icio.us   DiggIt     0  comments




 
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