Score another one for the independent agenciesStart-up agency Traffic just won the $155M Mitsubishi creative account, beating out Omnicom Group's DDB (LA) and two other non-network shops, Ignited and WongDoody, Los Angeles. The incumbent agency BBDO West, Los Angeles did not participate in the pitch.
Like
Modernista (who won the $200M Cadillac account away from Leo Burnett who had it since 1936) and
iris (who are clearly winning the world), this is another great example of how innovative, challenging, creative, independent agencies are competing (and beating) the BDAs: the Big Dumb Agencies as George Parker puts it.
Startup Agency Traffic Wins $155M Mitsubishi AccountAutomaker Says 'Importance of Now' Was Key Factor
By Rupal Parekh and Jean Halliday
Published: June 11, 2008
NEW YORK (AdAge.com) -- Mitsubishi Motors America handed its $155 million U.S. creative account to a relative newcomer, Hollywood-based independent agency Traffic.
Less than a year old and largely unknown, Traffic is part-owned by The Cimarron Group, but still has car credentials: The shop is led by co-chairmen Robert Farina and Tom Cordner. The latter is a longtime auto advertising executive, serving on both the Lexus account at Team One, El Segundo, Calif., and the Ford account at JWT Detroit, where he was co-president of the agency.
Article continues ...Modernista on i-boy:
http://www.i-boy.com/weblog/2008/03/modernista-walks-talk.htmlhttp://www.i-boy.com/weblog/2006/06/modernista.html 
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