These agency sites are speaking to me


Here's my take on the Ad Age article, "What Top Creative Minds Are Doing With Their New Websites: Five Shops Share Their Design and Content Imperatives".

I think the R/GA site is a bit rubbish. It isn't shit, but it ain't great. I can hear them saying, "We've got better things to do than work on our own site" To which I'd reply, "I doubt it took Modernista that much time to do something incredibly creative." Honest, I can hear them ...

Hal Riney & Partners site might be interesting, but it isn't very useful. The fact that everyone knows that they didn't build it (Clusta did) says a lot about how much they know. They're saying, "But we do know. We do. We do." ... We'll, I say they don't.

Almost missed Barbarian's web site. How did they get in there? I guess Ad Age wanted some old-school credibility. Their new site is plain, effective, and requires tons and tons of time to update and keep fresh. The site says, "We spend a lot of time to keep this cool." Yawn.

Grey's site is incredibly poor, in particular from a technical perspective. With the exception of the characters, this "redesigned" site feels so out of date. As in, "Hi, I'm your design from 2002, remember me?" Check out the floating balls in the "Capabilities" section. So embarassing. Forget it.

As most of you know, Modernista is a favourite of mine: They walk the talk. Simple, effective, and savvy. It says "We understand how this digital thing works." It does. It says it right on the tin.

What Top Creative Minds Are Doing With Their New Websites
Five Shops Share Their Design and Content Imperatives
By Teressa Iezzi

What do they say to you?