Does Biz have a bizplan?
Over on Marketing, Fiona Ramsay has the scoop on Twitter's plans to charge companies for commercial use
Co-founder Biz Stone told Marketing: 'We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts.' He would not be drawn on the level of charges.
On Gordon's Brand Republic blog
, We Are Social
founder Robin Grant
added that Twitter could charge for display ads or to access customer information for marketing.
I don't think the real value is in charging companies for display ads. It is a conversation, and brands/products want in on it. Not easy, but relegating them to the sidelines as posters is not a very good option. Access to customer information for marketing, on the other hand, is certain to have tremendous appeal. So, on that, I'd say @RobinGrant
is 50% right, and in this business at that early stage, that ain't bad
They should offer custom templates and other nice things to make things look good ... You know how marketing directors get when it comes to being "on brand" and all. That'll make 'em a ton of $$$.
And Brendan Mitchell
commented that a FlickrPro type service would be good. I think that's certainly worth looking at. Add-ons and extras, premium and pro is the way to go
But they should offer savvy companies more: Make it easy for smart and innovative companies to create and deliver "command line services" like the unofficial ones from the rail and @myflightinfo
... Tons of utility there which is bound to create brand love and bucks.
Special kudos to Fiona for getting Biz to spill the story. Way to go!!! Let us know when they re-enable the marketing mag twitter account. ;-)
So, is that a business plan? I dunno. But it is better than nothing, and that's what they're making today.
More to come ...
UPDATE: Or, not