Don't you have something interesting to say?
Here's a fun little video from German agency Scholz & Friends
Here's how S&F
describes the "Dramatic Shift in Marketing Reality":
Companies, marketers and advertising agencies are facing a dramatic shift in marketing reality - and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands.
Here is a nice quote from Karl Long's Social Media MBA blog
I found this great video from German Ad agency Scholz & Friends via twitter friend Gabriel Rossi. In the video they lay out a very accessible history of advertising with some lovely animation and music. What I do like at the end is the question they ask of their fictitious Brand X “Don’t you have something interesting to say”. It seems that after years of “crafting messages” to appeal to the faceless mass consumer market many brands have lost their ability to do or say anything interesting. Exceptions of course are companies that stand for things more meaningful than just promoting the consumption of their products. See my related post Is Advertising Worth Saving.
Karl also posted a presentation he gave last year to some Industrial Design students on Slideshare called A Brief History of Branding
Oh, and nothing tops the web for serendipitous discovery. Here's the thank-you/found via path: MT Rainly on Facebook
, via Federated Media
, via Dave Knox's Hard Knox Life
, via Chris Wilson at The Marketing Fresh Peel
, via David Griner
and Karl Long
via Reg Saddler on Twitter
Don't you love that?