Iain posted this ad on his blog, and it reminded me of “Washes Whiter” which is re-running on BBC4 before Mad Men, which just keeps getting better and better by the way. … The entire episode of "Washes Whiter" called "She's Not a Moron - She's Your Wife" was full of this sh*t from JWT, Lintas, and a bunch of other shops … Fascinating to see that nothing has changed in 60+ years.
Agencies have been making spots like this since the 40’s, and it is really f*cking sad that people (women in particular) haven’t rejected it outright. FFS, are we really that stupid? Scary to think that the answer could be “yes”.
That’s to say nothing of the agencies that keep churning out this completely uninspired crap to clients who keep buying it.