Narada: The new Star Trek ARGAlternate reality games (ARG)
are wonderfully engaging ways to activate a existing fans, loyal advocates and early adopters. They are also fantastic ways to draw new people into a storyline or activity, as the best ARGs are inherently viral and social by nature. There are several excellent examples of this type of online game/campaign which have been done over the past year or so. The Lost Experience
and The Clown Travel Agency
done for The Dark Knight which I wrote about last year are two good ones to check out.
Today, Bill came across what looks to be a new Star Trek ARG.
I love J.J. Abrams
, and I've always loved Star Trek ... The new film launches in May
, and whatever this thing is, it looks pretty cool and obviously took some time to dream up.
Connecting the dots is hard with good ARGs, but Trekkies love a good hunt. ;-) One of the first pieces of content to surface was this video, showing someone speaking in French who apparently found a 'device' in Paris on La Rue de la Federation a few days ago...
On a random site, scattered amongst a gallery of photos from a Star Trek party
, are several photos like this one which contain a URL written on the wall:
These are the URLs:http://0100001101100001.eu/http://0100000101101100.eu/http://01001111.com/
The web addresses are binary code for "Ca", "Al" and "O" ... abbrviations on the Periodic Table for Calcium, Aluminium and Oxygen ... Here are links to the full-size photos from www.thecobrasnake.com:/outofthisworld/IMG_2996.html/paristrek/IMG_2458.html/hollywoodstars/IMG_8403.html
The element symbols show up in the videos, but who knows what the hell they mean. In his email, Bill wrote:
follow a tonne of awesomely cone head type video deconstructing, google maps following, secret site unearthings & the like here, what's immediately noticeable about this is that it's f*cking difficult & rightly so. this is for Trekkies after all : )
i digg this sh*t, enjoy.
Me too. Thanks dude!
In the forum posts (which explain things much more than I'm doing here) you learn that this image which is in the videos on the binary web sites:
... is actually an image of "Narada", the name of the ship in the prequel comic:
I wonder where it goes from here ...