BMW knows today's date
BMW has revealed a smart new piece of technology that will allow drivers to hitch a ride from the car in front via a magnetic beam, as part of an April fool print campaign created by WCRS. The "magnetic tow technology", which the automaker claims was devised by its head of innovation Herr Noitt All, means BMW drivers can lock on to the car in front, allowing them to take their foot off the accelerator and turn off the engine. Consumers interested in the product should email firstname.lastname@example.org for more information. (via Brand Republic
When you email email@example.com
you receive the following email:
Thank you for emailing the BMW Innovation team to find out more about our exciting Magnetic Tow Technology.
Today is in fact April 1st, and if you haven’t realised already, Uve Vollenvorit of our Innovation team would like to let you know that you have in fact, fallen for it!
We regret to inform you that Magnetic Tow Technology cannot be purchased with your new BMW at this time…..or indeed at any time in the near future. It sounded like a good idea but as we all know, there is no such thing as a free ride.
BMW would like to wish you a very happy April Fools Day.
If you would like to hear more about some of our real exciting innovations, please click on the links below:
BMW EfficientDynamics Technologies: www.bmw.co.uk/efficientdynamics
The new BMW Z4: www.bmw.co.uk/z4
Concept BMW X1: www.bmw.co.uk/conceptx1
BMW 5 Series Gran Turismo: www.bmw.co.uk/bmwconcept5seriesgranturismo
The BMW (UK) Advertising Team
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Until next year ...