Subscribe to RSS feed
           
 
Laptop Hunters

The PC vs Mac battle is heating up thanks to new work by CP+B.

I would have to double my budget, which isnt feasible, Lauren says as she drives away from an Apple Store, where 17-inch notebooks start at $2,799. Then she sighs and delivers the ads coup de grace: Im just not cool enough to be a Mac person.

Ouch.

This is Lauren. On a strict $1000 budget, she finds her perfect laptop - a speedy HP Pavilion with a big screen and a comfy keyboard. Find your perfect PC at Windows.com. http://microsoft.com/windows/choosepc
In the comments section of the article where I found this on Fortune commenter "Todd" from Vancouver writes. "Laruens first choice was a Mac. Her PC was a consolation prize. Great marketing, MS."

I'm not so sure.

You see, I just bought a new laptop for K's dad. He finally decided to take the plunge and get online so he could Skype with Julia. To make a long story short, getting a PC was the only way to go. Like "Lauren" in the MSFT ad, we wanted to get a 17" laptop and getting a Mac was a non-starter. They were price-prohibitive, and we found something with a ton of memory, software and features at a very good price.

In tight times, this kind of communication is bound to play well with the public. Even in Tokyo, H&M and UNIQLO are doing well in the Ginza district, once a luxury-only mecca.

By not competing on price, is Mac missing something? Do they need an entry-level product? Or, is Mac destined to be a niche? Is that a bad thing? Given the high-end positioning of the iPhone, is this where the company wants to be, anyway?

Plus, the fact that the Mac crowd is up in arms means something: It is the first time in ages that I can remember a PC ad getting under the skin of the Apple crowd. CPB is obviously onto something.

All those "I'm a Mac" ads that took swipes at PCs were just fine until MSFT fired back. The idea that "you're too expensive and really not all that cool" has Mac fans pretty pissed off and vocal, and the sound is music to MSFT and CPB's ears.

Sunday, March 29, 2009   permalink to archived copy   del.icio.us   DiggIt  

  Comments:

Good post, thanks. As an aside, do we really need to compare the two campaigns (Apple's and Microsoft's) and figure out which is more fair / better /accurate? I say no. Here's my argument:

http://bobcaswell.com/2009/03/29/mac-vs-pc-some-can-dish-it-out-take-it-others-not-so-much/
# posted by Blogger Bob Caswell : 9:36 PM, March 29, 2009  

Thanks for the comment, Bob. Read your post and like it as well.

I've incorporated the comment I left on your post into my blog. Thanks for the additional food-for-thought.
# posted by Blogger George Nimeh : 12:33 AM, March 30, 2009  

"I'm not cool enough to be a Mac person"

Yet if she owns an mp3 player, the chances are it's an iPod and she uses iTunes for said iPod. Irony.

So really, once again, this ad misses the point, or at least taints it with this schoolyard bullshit.

Mac heads being up in arms is pretty much the de facto response to any Microsoft ad these days isn't it? I personally think they like the attention. ;)

Microsoft have so much more that they could concentrate on in terms of their comms, I find it almost adolescent the way they've tried to respond to Apple's "I'm a Mac" spots.

As for Apple, let's not get away from the fact that the computer market is an ever-decreasing slice of their profit pie, with iPods and iPhones taking in more and more income every quarter. The Mac is the pinnacle of the product portfolio so maybe they want to keep it premium, leaving the other things to be the 'halo' products. So far it's worked, and I'm sure by the end of this year everyone will have a better idea of whether this is a good way to roll or not.

Btw before any Apple fanboys begin their keyboard warrior ways begin flame grilling my kosher ass, I use macs and used to work at Apple.

I am, however, still able to have a sense of perspective when talking about Microsoft and Apple.

Boom.
# posted by Blogger Sam Ismail : 11:11 AM, March 30, 2009  

Sam!

I think they like the attention, too.

And yes, the could try (and have tried) other things than adolescent comms, but let's not forget that these are for the US market, and that shit works really well there. Personally, I'm surprised they haven't got a talking animal involved yet. Look at the Superbowl ads if any doubts remain.

I agree there may be something to the "halo" strategy around the Mac line of products, but that said iPhone is pricey too. They've always been pricey.

The biggest thing about all the work being done by CP+B is that people are talking about, and for MSFT that's a very good thing.
# posted by Blogger George Nimeh : 12:53 PM, March 31, 2009  

Post a Comment


 
Email: george (at) i-boy.com
Profiles: LinkedIn and Facebook
Subscribe:
Postcards by email


Powered by FeedBlitz
Rewind: In case
you missed it
Now showing on
crossprocess.com
Vienna: Old-school charm meets new-school photography.
Strong voices in
the blogosphere
Blogroll Me!
Parlez-vous Deutsch?
In Heavy Rotation

 
i-boy.com web





Previously


Archive
12/01/2001 - 01/01/2002
01/01/2002 - 02/01/2002
02/01/2002 - 03/01/2002
03/01/2002 - 04/01/2002
04/01/2002 - 05/01/2002
05/01/2002 - 06/01/2002
06/01/2002 - 07/01/2002
07/01/2002 - 08/01/2002
08/01/2002 - 09/01/2002
09/01/2002 - 10/01/2002
10/01/2002 - 11/01/2002
11/01/2002 - 12/01/2002
12/01/2002 - 01/01/2003
01/01/2003 - 02/01/2003
02/01/2003 - 03/01/2003
03/01/2003 - 04/01/2003
04/01/2003 - 05/01/2003
05/01/2003 - 06/01/2003
06/01/2003 - 07/01/2003
07/01/2003 - 08/01/2003
08/01/2003 - 09/01/2003
09/01/2003 - 10/01/2003
10/01/2003 - 11/01/2003
11/01/2003 - 12/01/2003
12/01/2003 - 01/01/2004
01/01/2004 - 02/01/2004
02/01/2004 - 03/01/2004
03/01/2004 - 04/01/2004
04/01/2004 - 05/01/2004
05/01/2004 - 06/01/2004
06/01/2004 - 07/01/2004
07/01/2004 - 08/01/2004
08/01/2004 - 09/01/2004
09/01/2004 - 10/01/2004
10/01/2004 - 11/01/2004
11/01/2004 - 12/01/2004
12/01/2004 - 01/01/2005
01/01/2005 - 02/01/2005
02/01/2005 - 03/01/2005
03/01/2005 - 04/01/2005
04/01/2005 - 05/01/2005
05/01/2005 - 06/01/2005
06/01/2005 - 07/01/2005
07/01/2005 - 08/01/2005
08/01/2005 - 09/01/2005
09/01/2005 - 10/01/2005
10/01/2005 - 11/01/2005
11/01/2005 - 12/01/2005
12/01/2005 - 01/01/2006
01/01/2006 - 02/01/2006
02/01/2006 - 03/01/2006
03/01/2006 - 04/01/2006
04/01/2006 - 05/01/2006
05/01/2006 - 06/01/2006
06/01/2006 - 07/01/2006
07/01/2006 - 08/01/2006
08/01/2006 - 09/01/2006
09/01/2006 - 10/01/2006
10/01/2006 - 11/01/2006
11/01/2006 - 12/01/2006
12/01/2006 - 01/01/2007
01/01/2007 - 02/01/2007
02/01/2007 - 03/01/2007
03/01/2007 - 04/01/2007
04/01/2007 - 05/01/2007
05/01/2007 - 06/01/2007
06/01/2007 - 07/01/2007
07/01/2007 - 08/01/2007
08/01/2007 - 09/01/2007
09/01/2007 - 10/01/2007
10/01/2007 - 11/01/2007
11/01/2007 - 12/01/2007
12/01/2007 - 01/01/2008
01/01/2008 - 02/01/2008
02/01/2008 - 03/01/2008
03/01/2008 - 04/01/2008
04/01/2008 - 05/01/2008
05/01/2008 - 06/01/2008
06/01/2008 - 07/01/2008
07/01/2008 - 08/01/2008
08/01/2008 - 09/01/2008
09/01/2008 - 10/01/2008
10/01/2008 - 11/01/2008
11/01/2008 - 12/01/2008
12/01/2008 - 01/01/2009
01/01/2009 - 02/01/2009
02/01/2009 - 03/01/2009
03/01/2009 - 04/01/2009
04/01/2009 - 05/01/2009
05/01/2009 - 06/01/2009
06/01/2009 - 07/01/2009
07/01/2009 - 08/01/2009
08/01/2009 - 09/01/2009
09/01/2009 - 10/01/2009


Author.ity
 
             
             
  © 2001-2007 George Nimeh & i-boy.com. All rights reserved. This site is licensed under a Creative Commons License. You may not use or distribute the materials on this site without the expressed consent of the author. Design by i-boy.com. Blog powered by Blogger. Atom enabled. Profiles: Technorati. LastFM. Common Content. LinkedIn. Newsvine. Ryze. Facebook.