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The kings of online content

Thereís no stopping Radiohead. They're the most digitally progressive, innovative and incredibly marketing savvy band Iíve ever seen.

Here's the latest: On Radiohead's blog, lead singer Thom Yorke announced that French director Clement Picon's video for 'Reckoner' will be the official video for the track, which will be used online and on television.


Brand Republic continues:
In March, animation website Aniboom teamed up with the band to host an online contest asking fans to create a video concept for any song off the new album in exchange for £5000 to produce a final version of the video.

Aniboom received over 1000 entries and asked fans to vote for their favourite video on the American television network Adult Swim and Myspace. Picon's video was hand selected by Radiohead from a final group of four.

The winning video and the three other finalists videos will premiere on Myspace Music over the coming weeks.

Thom Yorke said: "The Aniboom video competition, totally blown me away it has. We are proud that 'In Rainbows' songs were the source of inspiration for so many amazing creations."
In addition to the videos, you can listen to a bunch of cool remixes of Rekoner (my favourite track from In Rainbows) over on Radiohead Re/Mix.

For more about Radiohead, see "Radiohead's Rainbow: pay-as-you-please".


Sunday, October 05, 2008   permalink to archived copy   del.icio.us   DiggIt  

  Comments:

Radiohead are really kicking it but NIN would have the crown in my books.

I uploaded a presentation on SlideShare I made for a music client of ours 'Music 2.0' that you might find interesting.

Music 2.0

Charts the rise of Music 2.0 from a UK perspective with Arctic Monkey, Radiohead & NIN case-studies
# posted by Anonymous Jamie Burke : 12:28 PM, October 07, 2008  

Hi Jamie,

Thanks for dropping by!

Agree that NIN has done some phenomenal stuff online. Both are certainly worthy of being mentioned. Let's agree to disagree as to which one is the best. ;-)

~G~
# posted by Blogger George Nimeh : 3:48 PM, October 07, 2008  

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