Nokia is launching their own mobile TV channel for the N96, Capsule 96, containing short-form entertainment and lifestyle programming.
Must admit, I kinda like the idea.
It certainly plays to the whole media snacking/bite-size media thing. Plus at 96 seconds long, downloads won’t take forever and won’t cost a fortune. Sure, streaming would be better, but seems like a viable interim option.
The six Capsule N96 series, covering motoring, fashion, technology, lifestyle and comedy will be available to download from Nokia's website from 1 October until the end of November.
Nokia has signed up Jonny Smith, Margo Stilley, Wayne Hemmingway, David Phelan, Ben de Lisi and Jonny Woo to present the 96 second weekly mobisiodes.
Who the hell are these people?
You might know them, but ME Daily
agrees that the concept looks pretty UK-centric:
The N96 will come with a made for mobile TV channel, presented by some well-known faces. Well known if you watch a lot of UK television, that is. And even then it could be a bit of a stretch for some.
Brand Republic offered some detail on the content
Shows on offer include 'Cabin Fever', presented by Five 'Fifth Gear' presenter Jonny Smith, which offers a glimpse of the world's latest super cars, celebrates classic vintage models and includes a guide to the latest in cutting-edge in-car entertainment.
Fashion 'Portfolio', is presented by actress Margo Stilley, who starred in the controversial real-sex 2004 British drama '9 Songs', which was directed by Michael Winterbottom.
Designer Wayne Hemingway presents 'Pulse', which takes viewers on a tour of galleries, festivals and performances from across the UK's arts and entertainment scene.
On the gadget front 'Byte-Wize' is presented by David Phelan and will focus on ground-breaking gadgets, gizmos and futuristic developments of all shapes and sizes.
Simon Ainslie, managing director at Nokia UK, said: “The quick-fire and exciting programming that forms Capsule N96 really reflects the dynamic nature of the Nokia N96 and its users.
“Watching great content is no longer inherently linked to your living room. Great devices like Nokia N96 allow you to decide what content and when so the opportunities are endless on where to watch new shows and old favourites alike.”
The UnOfficial N96 blog
pretty much spits back the press release and both they and TechRadar seems to like the idea. The latter couldn't help themselves to poke a bit of fun
Although we don't usually paste in press release waffle, Nokia's justification for providing these little snippets of infotainment is just too good to miss:Nokia launches mobile TV channel with smart phone
"Catering to the new generation of time poor 'content grazers' who want insightful, up-to-the minute content in condensed packages to watch at their leisure, Capsule N96 offers high quality 'infotainment' to view on the go."
What on earth is a content-grazer? Why are we suddenly time poor? Why do we want to watch condensed programming? The questions are endless.
Brand Republic Nokia plans mobile TV shows for N96
NMANokia's new 'TV channel'
Mobile Entertainment DailyNokia unveils premium mobile TV for N96