Subscribe to RSS feed
           
 
ExxonMobil gets the job done



Tori spotted this ExxonMobil campaign on CNN, both via a video sponsorship and also via some other online ads on their site.

Sure, it is for petrol, but I kinda like it. This is a damn good example of using the web for corporate brand communications. It isn't risky. It isn't two-way, user-generated, tagged, RSS'd, web 2.0 delightification, but it works.

It gets the job done.

The tone is very good. The music is perfect. Simple yet effective design. Not too branded, but you know who it is coming from. It is very well produced, and post-production value is high. It is scientific, yet understandable. You get to know them. They’re real people doing a real job. Perhaps the nicest thing is the way the conversations segway from person to person. You get the impression that it is a collective consciousness. Borg. They’re all thinking/sayng the same thing. One team, working together, to solve the problems energy of the world.

In addition to the “on-camera” talent, the little interactive vignettes are well-done, simple ... and get the job done.

This was not cheap to create … but it ain't like they're short on cash.

Monday, September 08, 2008   permalink to archived copy   del.icio.us   DiggIt  

  Comments:

Post a Comment


 
Email: george (at) i-boy.com
Profiles: LinkedIn and Facebook
Subscribe:
Postcards by email


Powered by FeedBlitz
Rewind: In case
you missed it
Now showing on
crossprocess.com
Vienna: Old-school charm meets new-school photography.
Strong voices in
the blogosphere
Blogroll Me!
Parlez-vous Deutsch?
In Heavy Rotation

 
i-boy.com web





Previously


Archive
12/01/2001 - 01/01/2002
01/01/2002 - 02/01/2002
02/01/2002 - 03/01/2002
03/01/2002 - 04/01/2002
04/01/2002 - 05/01/2002
05/01/2002 - 06/01/2002
06/01/2002 - 07/01/2002
07/01/2002 - 08/01/2002
08/01/2002 - 09/01/2002
09/01/2002 - 10/01/2002
10/01/2002 - 11/01/2002
11/01/2002 - 12/01/2002
12/01/2002 - 01/01/2003
01/01/2003 - 02/01/2003
02/01/2003 - 03/01/2003
03/01/2003 - 04/01/2003
04/01/2003 - 05/01/2003
05/01/2003 - 06/01/2003
06/01/2003 - 07/01/2003
07/01/2003 - 08/01/2003
08/01/2003 - 09/01/2003
09/01/2003 - 10/01/2003
10/01/2003 - 11/01/2003
11/01/2003 - 12/01/2003
12/01/2003 - 01/01/2004
01/01/2004 - 02/01/2004
02/01/2004 - 03/01/2004
03/01/2004 - 04/01/2004
04/01/2004 - 05/01/2004
05/01/2004 - 06/01/2004
06/01/2004 - 07/01/2004
07/01/2004 - 08/01/2004
08/01/2004 - 09/01/2004
09/01/2004 - 10/01/2004
10/01/2004 - 11/01/2004
11/01/2004 - 12/01/2004
12/01/2004 - 01/01/2005
01/01/2005 - 02/01/2005
02/01/2005 - 03/01/2005
03/01/2005 - 04/01/2005
04/01/2005 - 05/01/2005
05/01/2005 - 06/01/2005
06/01/2005 - 07/01/2005
07/01/2005 - 08/01/2005
08/01/2005 - 09/01/2005
09/01/2005 - 10/01/2005
10/01/2005 - 11/01/2005
11/01/2005 - 12/01/2005
12/01/2005 - 01/01/2006
01/01/2006 - 02/01/2006
02/01/2006 - 03/01/2006
03/01/2006 - 04/01/2006
04/01/2006 - 05/01/2006
05/01/2006 - 06/01/2006
06/01/2006 - 07/01/2006
07/01/2006 - 08/01/2006
08/01/2006 - 09/01/2006
09/01/2006 - 10/01/2006
10/01/2006 - 11/01/2006
11/01/2006 - 12/01/2006
12/01/2006 - 01/01/2007
01/01/2007 - 02/01/2007
02/01/2007 - 03/01/2007
03/01/2007 - 04/01/2007
04/01/2007 - 05/01/2007
05/01/2007 - 06/01/2007
06/01/2007 - 07/01/2007
07/01/2007 - 08/01/2007
08/01/2007 - 09/01/2007
09/01/2007 - 10/01/2007
10/01/2007 - 11/01/2007
11/01/2007 - 12/01/2007
12/01/2007 - 01/01/2008
01/01/2008 - 02/01/2008
02/01/2008 - 03/01/2008
03/01/2008 - 04/01/2008
04/01/2008 - 05/01/2008
05/01/2008 - 06/01/2008
06/01/2008 - 07/01/2008
07/01/2008 - 08/01/2008
08/01/2008 - 09/01/2008
09/01/2008 - 10/01/2008
10/01/2008 - 11/01/2008
11/01/2008 - 12/01/2008
12/01/2008 - 01/01/2009
01/01/2009 - 02/01/2009
02/01/2009 - 03/01/2009
03/01/2009 - 04/01/2009
04/01/2009 - 05/01/2009
05/01/2009 - 06/01/2009
06/01/2009 - 07/01/2009
07/01/2009 - 08/01/2009
08/01/2009 - 09/01/2009
09/01/2009 - 10/01/2009


Author.ity
 
             
             
  © 2001-2007 George Nimeh & i-boy.com. All rights reserved. This site is licensed under a Creative Commons License. You may not use or distribute the materials on this site without the expressed consent of the author. Design by i-boy.com. Blog powered by Blogger. Atom enabled. Profiles: Technorati. LastFM. Common Content. LinkedIn. Newsvine. Ryze. Facebook.