That's the second spot in the Crispin Porter Bogusky-produced advertising campaign for Microsoft and Windows Vista.Bill: Why are we doing this again?
Jerry: Why Bill? Because as we discussed, you and I are a little out of it. Youíre living in some kinda moon house hovering over Seattle like the mothership. Iíve got so many cars I get stuck in my own traffic. We need to connect with real people.Brier Dudley writes on the Seattle Times
, "Now we know what they're up to. The second Bill Gates-Seinfeld ad that's debuting tonight during "Big Brother" on CBS is a million times better than the freaky churro spot that kicked off the $300 million Windows campaign last week. Tonight's ad explains that Gates and Seinfeld are on a quest to reconnect with real people, just like Microsoft is with the campaign."
Much of the tech community, like TechCrunch's Michael Arrington, remains confused
. Dudley echoes that:
By embracing ordinary people -- and contrasting them with the awkward rich guys -- the ads are also a populist comeback to Apple's "I'm a Mac-I'm a PC" ads that feature a hipster mocking an ordinary guy.The first spot is here, in case you missed it
Is it enough to make mainstream consumers get excited about Windows again? I wonder how many will just scratch their heads and wonder what's going on.
I kinda like it, but I miss Costanza.