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Ruby Tuesday to self destruct in 5, 4, 3, 2, 1 ...



From Brandweek, AdFreak and AgencySpy and
Unlike some of its casual-dining brethren, Ruby Tuesday figures it's better to burn out than fade away. With that in mind, the chain is planning to destroy one of its restaurants next Tuesday in a glorious, self-defeating explosion that will be broadcast live on its Web site. Technically, the stunt, coordinated by ad agency BooneOakley, is meant to usher in a new beginning for the chain, with an ad campaign tagged Its a brand new Tuesday.
Here's a trailer/teaser for the event on YouTube. And another.

Fantastic.

Monday, August 04, 2008   permalink to archived copy   del.icio.us   DiggIt  

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