"Technology is a glittering lure, but there is the rare occasion when the public can be engaged on a level beyond flash. If they have a sentimental bond with the product. My first job I was in-house at a fur company. This old pro copy writer. A Greek named Teddy. And Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. But he also talked about a deeper bond to a product. Nostalgia. It's delicate but potent." - Don Draper
For the past dozen years or so, I've been working on all things digital because it is incredible. It is the future, and those of us to be lucky enough to have realized that fact get to shape it a bit. The internet is, for all intents and purposes, changing almost every aspect of our lives. I'm fascinated by it. I'm obsessed by it. I'm overwhelmed by it.
But I love television.
Yes, I love TV. Always have and always will. There is something wonderful about sitting back, disengaging, and becoming a true couch potato every once in a while. Being entertained is a privilege, isn't it? Sure, I love cool, interactive and fundigitally integrated entertainment. But sometimes, it is just fun to let go and drift off into TV-land.
Amongst other things over the past year, I've watched Lost, Studio 60 on the Sunset Strip (gone, but not forgotten), The Daily Show, The Colbert Report, Battlestar Galactica, and a ton of Fox News (the best comedy on television).
Matthew Weiner's Mad Men is fantastic. Don Draper's character is legendary, and the show is only a year old.
The attention to detail is incredible, and the characters are all iconic. The show has sparked interest and debate across the ad industry and beyond. Thanks to Weiner's deft touch, honed by his work on The Sopranos and his own, ahem, interesting childhood and current situation vis-a-vis his family, we're privy to a show that feels so genuine and honest you can't help but identify with what happens on screen.