Iain's 7 Deadly Sins of DigitalIf you're in the biz, this post is a
must-read.
I’m not suggesting that anyone is stupid for doing any of these things (I’ve done the majority of them at least once). But I’m hopefully going to explain why they’re not good ideas in most cases.
- Tamagotchis
- Screensavers
- Interfaces that look like the tops of desks or tables
- Desktop assistants / characters
- A virus
- A ‘viral’
The
7th Deadly Sin is left open for suggestion. Saying they want a site on
Second Life would have been much too easy, and
I've written about that much too much already. So, here's mine:
They say: "Hey, we should do a blog!"
You say: "You mean you want to speak openly and honestly with people? You wanna get transparent? You want to give them an open forum for dialogue and discussion? Wow! That's great! Too bad your [pick one] company, brand, product ... [pick one] has, is, will ... [pick one] kill people, pollute the environment, make the world a generally shittier place, isn't very nice, has nothing good to say, lies all the time, does not like giving up control ..... "
Why it seems like a good idea: Because blogging looks like an easy way to do online PR. And, folks on the board can use the word 'blog.'
Why it’s not a good idea: Because most brands simply cannot do it. In addition to the reasons above, add conservative corporate counsel, timid PR folks, marketing folk with low vision, angry stockholders, ambulance-chasing lawyers and who knows what else. In the end, it take weeks for most CEOs to post.
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