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Iain's 7 Deadly Sins of Digital


If you're in the biz, this post is a must-read.
Iím not suggesting that anyone is stupid for doing any of these things (Iíve done the majority of them at least once). But Iím hopefully going to explain why theyíre not good ideas in most cases.
  1. Tamagotchis
  2. Screensavers
  3. Interfaces that look like the tops of desks or tables
  4. Desktop assistants / characters
  5. A virus
  6. A Ďviralí
The 7th Deadly Sin is left open for suggestion. Saying they want a site on Second Life would have been much too easy, and I've written about that much too much already. So, here's mine:

They say: "Hey, we should do a blog!"

You say: "You mean you want to speak openly and honestly with people? You wanna get transparent? You want to give them an open forum for dialogue and discussion? Wow! That's great! Too bad your [pick one] company, brand, product ... [pick one] has, is, will ... [pick one] kill people, pollute the environment, make the world a generally shittier place, isn't very nice, has nothing good to say, lies all the time, does not like giving up control ..... "

Why it seems like a good idea: Because blogging looks like an easy way to do online PR. And, folks on the board can use the word 'blog.'

Why itís not a good idea: Because most brands simply cannot do it. In addition to the reasons above, add conservative corporate counsel, timid PR folks, marketing folk with low vision, angry stockholders, ambulance-chasing lawyers and who knows what else. In the end, it take weeks for most CEOs to post.

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Tuesday, July 31, 2007   permalink to archived copy   del.icio.us   DiggIt  

  Comments:

Tamagotchis were never a good idea?

Try telling that to the worldwide millions who while away their bus journies playing with their Nintendogs...

B
# posted by Anonymous bujubenton : 12:11 PM, August 01, 2007  

Hiya B,

Thanks for stopping by.

Couple comments:

1) Yes, they certainly worked at some point, but I think the point was about trying to do tamagotchis today ... something people still seem to be asking for.

2) It is one thing to have created the actual product. It is another to create a me-too online version of it. At the bus stop, maybe they're fun. On the desktop, you've got to wonder if it is really worth it.

~G~
# posted by Blogger George Nimeh : 12:22 PM, August 01, 2007  

A pleasure, and yes - fair comment Ė

But I guess my point was that Nintendogs / the DS as a whole is proof that these kind of things are currently more popular than ever. Particularly now that the games are web-enabled, allowing you to not only care for your tamagotchi (see Nintendog etc), but let it interact with those of your friends..

Iíd suggest that rather than being a single and dated idea, this has the potential to be a whole digital territory with plenty of legs, that could be well exploited by original creative ideas...

Also, I'm sure that there are plenty of people who'd say sitting at a desk is about as interesting as sitting at a bus stop.

B

ps the blogging point is spot on.
# posted by Anonymous bujubenton : 12:54 PM, August 01, 2007  

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