Iain's 7 Deadly Sins of Digital
If you're in the biz, this post is a must-read
Iím not suggesting that anyone is stupid for doing any of these things (Iíve done the majority of them at least once). But Iím hopefully going to explain why theyíre not good ideas in most cases.
- Interfaces that look like the tops of desks or tables
- Desktop assistants / characters
- A virus
- A Ďviralí
The 7th Deadly Sin
is left open for suggestion. Saying they want a site on Second Life
would have been much too easy, and I've written about that much too much already
. So, here's mine:
They say: "Hey, we should do a blog!"
You say: "You mean you want to speak openly and honestly with people? You wanna get transparent? You want to give them an open forum for dialogue and discussion? Wow! That's great! Too bad your [pick one] company, brand, product ... [pick one] has, is, will ... [pick one] kill people, pollute the environment, make the world a generally shittier place, isn't very nice, has nothing good to say, lies all the time, does not like giving up control ..... "
Why it seems like a good idea: Because blogging looks like an easy way to do online PR. And, folks on the board can use the word 'blog.'
Why itís not a good idea: Because most brands simply cannot do it. In addition to the reasons above, add conservative corporate counsel, timid PR folks, marketing folk with low vision, angry stockholders, ambulance-chasing lawyers and who knows what else. In the end, it take weeks for most CEOs to post.
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