Pareto, part III
One of the more interesting aspects of the feud going on between Netscape's Jason Calacanis and Digg's Jason Rose is the validation of the 1% rule.
As I noted in Rethinking Pareto, Wikipedia was the 18th most popular destination website on the web in March 2006, with some 25 million visitors that month alone. But the number of people who actually contribute content to Wikipedia is about 1-2 percent of total site visitors. (source: Comscore/Media Metrix)
In "What is the 1% rule," I quoted some more numbers from the Guardian to strenghten the case for this new way of thinking about the parameters of network activity.
If there were any doubts about the validity of this new 1% rule, look no further than the latest numbers from Diggtrends:
The full report is certainly worth a read, but it boils down to this: Overall, only 2K of 400k users submitted a story to Digg. Translation: .5% of users actually submit a story to Digg.
Maybe the 1% rule is really the .5% rule ...
Technorati Tags: interactivity, research, content
Thursday, August 03, 2006