I got a beta invite to HubPages. If it is any good, I'll let you know. At first glance, it looks a lot like Digg, except it pays a bit. "Share your passions with the world, and we'll share the profits with you."
Share what you know. Rake in the dough. What's this about making money? Well, that's the best part. We make it easy for you link into eBay, Amazon and Google (with more partners in the works), so that you can display ads and products on your Hub if you so desire.Not quite what Jason is trying (1, 2, 3) Kevin Rose is countering, and the blogosphere is buzzing about, but it is pretty easy to see the trend: Publishers, including 2.0 aggregators, are playing with various economic models and are experimenting with paying those who bookmark, comment, upload, share and blog.
I haven't made up my mind yet, but Calacanis does make a couple good points:
It only makes sense that folks should be paid for community leaders.Digg CEO and co-founder Jay Adelson counters:
Kevin Rose is going to make millions of dollars (perhaps tens of millions) when he sells DIGG to Yahoo (my best guess). When he does sell DIGG - and trust me it will be sold before in the next 12 months - he will have done it on the backs of those top 50 members. Those top 50 members will get exactly ... ummm ..... nothing. If I was running Netscape as a startup I would create a bonus pool for these users in the case the site gets bought. I can't do that given our structure, so we're gonna just pay folks. Kevin should do something similar.
Oh no, that would be a complete destruction of what we consider to be the principles of Digg,” he said. “There will be recognition for the people who do a lot of work on the site, not just for being ranked a Top Digger. In the future, you’ll see other forms of recognition that are purely, you know, things that exist within the community. Certainly no monetary compensation or things like that, because what we don’t want to do is create this artificial hierarchy.Kevin Rose offers this:
Ya see users like Digg, Del.icio.us, Reddit and Flickr because they are contributing to true, free, democratic social platforms devoid of monetary motivations. All users on these sites are treated equally, there aren't anchors, navigators, explorers, opera-ers, or editors.As always, Steve Rubel has some good thoughts:
Netscape needs to find its calling. What will it be - politics, health? Who knows? The community will tell us. Once it appears, Jason and the Netscape team then should quickly build new enhancements that help the audience share content in that vertical in a way they can't anywhere else. Once this happens, Netscape will become a successful site. But paying people to come over is not the answer. That's like bringing Dom Perignon to a frat house party. It might look good, but it's out of place.So, which is it? Altruistic journalism and social media or cold hard cash? Is there common ground? Can the two co-exist?
Technorati Tags: social.media, advertising, hubpages, digg, netscape
Thursday, July 27, 2006