I think this is a viral ad for the Folgers Coffee site: toleratemornings.com. It is one of the strangest things I've seen in quite some time. The team from Saatchi & Saatchi must have been on crack.
Have a great weekend, ~G~
Agency: Saatchi & Saatchi, New York Executive Creative Director: Tony Granger Creative Director: Jan Jacobs/Leo Premutico Copywriter: Jan Jacob Art Director: Leo Premutico Executive Producer: Sheldon J. Levy Production Company & City: The Sweet Shop Director: Steve Ayson Producer: Cindy Kavanagh DOP: : Jac Fitzgerald Editor & Company: Jack Hutchings @ TVNZ, Auckland Colourist: Dave Gibson @ Digital Post, Auckland Post Production/Visucl Effects & City: Puck Murphy @ Perceptual Engineering, Auckland Music and Music Publisher (Composer or Original soundtrack): Michael Weiner and Allan Zachary based in Los Angeles Audio Post Company: Sound Lounge: New York, NY Mix engineer: Phillip Loeb
Folgers just isn't that good a cuppa Jo substitute. They can't possibly have the kind of money for 1min30sec TV spots all over the show. I don't know what is more 'in'credible, their glowing yellow people or ads that use 'animated scientific proof' to illustrate their products effectiveness like a few foaming limescale toilet cleaners I've seen. # posted by MVP : 11:58 AM, June 17, 2006