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TechCrunch on MySpace

Arrington on The 27.4 Billion Pound Gorilla, and the conversation in the comments is pretty heavy, too. Lots of good debate about the meaning behind the numbers. Danny Sullivan weighs in on the search numbers, and several people break down the page view and click factory that is MySpace.

Funny thing is, none of this is news, per-se. All of this has been reported on over the past few months, ever since Paul Kedrosky summarized the key October 2005 MySpace metrics from a BusinessWeek article late last year.
MySpace has 75 million users (see somewhat dated comparison stats here), 15 million daily unique logins, is growing by a massive 240,000 new users per day, and is generating nearly 30 billion monthly page views (thatís 10,593 page views per second). The number of page views generated by each unique visitor is stunning - clearly these users are very, very passionate about the site, and itís unclear if they do much else on the web besides hang out on MySpace.

MySpace hasnít overtaken Yahoo yet in terms of page views (see UBS Comscore Analysis PDF here), but they are a solid second and are ahead of giants like MSN-Microsoft, Time Warner (including AOL), eBay, Google and Facebook.
MySpace also has the sixth largest market share among search engines, even though they arenít, actually, a search engine.
Others point to the revenue figures being floated around, including Ad Age's report on 1 million $ per day for the homepage and CNN's MySpace to bring about 350 millions dollars in revenue this year.

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Tuesday, June 13, 2006   permalink to archived copy   del.icio.us   DiggIt  

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