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All in all, a pretty dull bunch this year, eh? If you spend $2.5 million on a Super Bowl ad, shouldn't it be creative? If you are taking such a big risk by spending so much cash for just 30 seconds, shouldn't you try to make a lasting impact by creating a memorable message?

Watch the Super Bowl ads here on AdAge or here on iFilm.

Super Bowl Ad Standouts
The New York Times

Super Bowl Special! - The best and worst ads this year.
Slate.com

A pop-culture review of Super Bowl Sunday
FOXSports.com

Ad watch: Tracking Super Bowl commercials
FOXSports.com

17th Annual USA Today Ad Meter
USATODAY.com

Super Bowl Blog Survey Rates GoDaddy ad a loser
AdAge.com

The $2.4 Million Question: What is the ROI for Super Bowl Ads?
Knowledge@Wharton

Even Mr. Tipping Point, the right honorable Blinks-meister himself, Malcolm Gladwell, couldn't avoid the Super Bowl's marketing machine. Or, could it not avoid his? Hmmm ...

Interview: Malcolm Gladwell
ESPN.com: Page 2

And, in case you forgot, your Anthropology 5 homework assignment, "Super Bowl: An Observation of American Culture" was due today.

Monday, February 07, 2005   permalink to archived copy   del.icio.us   DiggIt  

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