Steve Jobs: The Rolling Stone Interview
He changed the computer industry. Now he's after the music business
By Jeff Goodell
A short, to-the-point interview with Jobs. He pulls very few punches and, as always, has a lot to say. Here are some of my favorite passages:
On record companys' vulnerability to having people telling them technical solutions will work -- when they won't, the interviewer suggests that it is "because of their technological ignorance?" Jobs replies, "Because of their technological innocence, I would say."
On why they were able to pull it off: "We made predictions. And we were right."
"We don't see how you convince people to stop being thieves unless you can offer them a carrot -- not just a stick. And the carrot is: We're gonna offer you a better experience . . . and it's only gonna cost you a dollar a song."
"Dell's distribution model works against them when they get into consumer electronics. Like, they're going to be selling plasma TVs online. Would you ever buy a plasma TV without seeing it? No way. "
Wednesday, December 10, 2003