Crispin Porter's honor was based on obtaining the highest score for its entries in the Cyber Lions competition, where it picked up one Gold Lion, one Silver Lion, and two Bronze Lions.
Crispin's Gold Lion was won for its Volkswagen "____ Like a Rabbit" campaign, in which users filled in the blank in the display ad, with different result car actions then displayed on the screen. It received the Silver Lion for Slim Jim meat sticks' "Snapalope" banner, which invited users to click on a string to try to catch an elusive moving creature, the "snapalope." The agency pointed out that the banner drove 60% of the traffic at shaa.com, home of the Slim Jims-sponsored Snapalope Hunting Association of America. Both Bronze Lions also went to Volkswagen campaigns.