|Something for the dinosaurs to chew on
CBS is solidifying their position as a truly dominant distributed digital content provider. They know that their content isnít necessarily about their brand. The two are not always associated. It is about the content itself, and they donít care where, when, or how people want to find and view it. CBS just wants to be there when people make that decision, wherever they are. It transcends the idea of having only to build the be-all end-all hub and recognizes that people want (and are starting to expect) to control their experience with all forms of digital media.
Press Release: CBS CorporationCBS Corporation Announces the Creation of the CBS Interactive Audience Network
CBS Corporation announced today the creation of the CBS Interactive Audience Network which will initially include new content deals with a host of online distributors including AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh. The agreements, building on the Company's existing arrangements, solidify CBS's position as the most widely distributed professional content provider on the Web.
All content will be advertiser supported and free to the consumer. CBS will begin selling the CBS Interactive Audience Network in the coming weeks, including the upcoming Upfront marketplace. Advertising revenue will be shared between CBS and its partners. All content will be available domestically with select clips and full-length sports programming distributed worldwide
That news should sound the same to old-school media practitioners as did the first comets to the dinosaurs. The only thing different this time around is that the dinosaurs have chance Ė albeit a fleeting chance Ė to evolve in time to survive.
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Friday, April 13, 2007