a) pay for the 1.2 billion that parent company Google paid b) fend off competition from the likes of Metacafe, Revver and others c) generally create more advertising space d) all of the above
... YouTube founder Chad Hurley announced in Davos that 3-second pre-roll ads woudl soon be included on their videos. Jeff Jarvis filmed it, and guess what? His speech is posted on ...
Fred, Nick, Steve, the BBC and many others have a lot to say and ask pose good questions.
I think it is an idea whose time has come. It is a must-have if the service is to survive. But as Fred notes, even though one can easily imagine that people won't object too much to a 3-second pre-roll ad, how much will advertisers pay for that little time?
Is this an example of Continuous Partial Attention in action? One thing is for certain, Lord Saatchi will soon be able to put his money where his mouth is. If he believes so much in the ability of micro-format ads to be an effective means for advertising, he and his troops should be all over this.
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