The "social media" debate
Steve Rubel, one of my favourite bloggers, has decided that "social media" as a term is outdated and needs to be scrapped
. The blogosphere has reacted with mixed opinions, but the majority of the comments are not too supportive of the idea.
I think it is a very useful term, but it is just that. A term. Just like "community" was a word used to describe a way of interacting online and a set of associated services in the 90's, "social media" is a pretty decent way to describe things today. To scap "social" and lump all things together under "media" seems a bit conterproductive. Whilst the blogging elite and some other folks may wish to see the lines blurred, I think it is still very helpful for marketers to clarify intentions and plans by using terms like it.
PS: I'm flying back to London today, and normal posting should resume soon. And by the way, free wireless thanks to Jet Blue is a good thing. Other airlines should take note ...
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