Slob evolution

The Campaign Against Real Life is a fantastic parody of the Dove Campaign for Real Beauty viral.

We made our Dove spoof as a playful homage to the original. A wise man – it may have been Ross Kemp – once said that you can only spoof something you love. If you’re indifferent to something, you ignore it. How very true, Ross, how very true.

This is a must-see.

Technorati Tags: blogosphere, viral, advertising, dove

Monday, December 18, 2006

Comments:

Gotta disagree with the "you can only spoof what you love" comment. As Stan Freberg once observed, much satire is born of sheer anger (and Lord knows much of his was). Some parody gently pokes fun; some goes right for the jugular. This example probably fits in the first category.
# posted by

S. Fed : 7:37 PM, January 08, 2007

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