WANTED: Digital media genius
An inspired piece over on the NYTimes sums up the state of play
among big media companiesí digital operations.
The article opens with a spoof want-ad, and goes on to look at the shifting landscape at the top of big media.
WANTED Digital media genius to guide a nimble ó or at least we like to think we are ó media giant through transformation from analog to digital in all its gory glory.
JOB DESCRIPTION To take all the stuff we produce for other formats, like TV or print or film, and figure out how to shovel it onto the Internet in a way that makes money.
QUALIFICATIONS The ideal candidate might also have ideas for ways to make a few dollars online that donít directly stem from our so-called traditional media businesses. (You know ó like that whole user-generated thing that the kids are doing. P.S., loved the video clips about how Mentos and Diet Coke mixed together create a chemical reaction ó maybe we can turn it into a prime-time special or a theme park ride financed by these brands?)
COMPENSATION Pretty sweet for as long as you last.
RETIREMENT BENEFITS Well, donít plan on it.
There has been several major leadership changes
recently at AOL, News Corp, CBS, Viacom and others. If you've missed anything, this is a good way to catch up.
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