Two more fake Edelman blogs
They keep trying to dig their way out of thier hole.
Media Post writes:
PR firm Edelman, which last week pledged to be more transparent in its involvement with client-related blogs, Thursday revealed it is behind two more 'flogs,' or fake blogs, created on behalf of Wal-Mart.Steve Rubel (blogger and Edelman exec) says the both sites have been "updated". The PR firm is a member of WOMMA (there's an Edelman employee on thier board) which has posted a statement:
Until the new disclosures, both blogs appeared to have been created and contributed to by independent supporters of the big box retailer, an Edelman client.
The agency's lack of disclosure on the blog is a violation of WOMMA's Code of Ethics, which requires honesty and full disclosure in all marketer-sponsored communications. A few people are not entirely satisfied, including WOMMA member David Binkowski. B.L. Ochman wants them tossed out. Andy Sernovitz, CEO of WOMMA has opened a discussion on the issue here: http://www.womma.org/blog-disclosure/
Such transgressions, particularly by a member, are of grave concern to WOMMA, which has led the fight for high ethical standards in word of mouth marketing and social media. Our Ethics Code sets clear guidelines for disclosure by marketers.
This is neither good for Edelman, Edelman's clients, Steve Rubel's reputation, nor WOMMA. Nor is it good for the blogosphere.
Technorati Tags: blogosphere, walmart, edelman, womma
Saturday, October 21, 2006