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Edelman's fleas

No surprise here. The lack of response (several days/news cycles) from Edelman (or VP/blogger Steve Rubel) about their involvement in latest marketing scandal at Wal-Mart is starting to generate a ton of bad press for the agency.

Look at Techmeme ... The story is shifting focus in the blogosphere. What was a Wal-Mart scandal over a phoney blog is becoming a much larger issue of ethics, integrity, transparency, and control in the PR and marketing business.

Scott Karp's piece on the issue of control is worth reading, as I think it gets at the root of why Wal-Mart and/or Edelman would make a decision like this in the first place.
So Edelman naturally fell back on the approach that has worked for decades ó control the conversation by manufacturing it, because if you canít control the conversation, then you canít make it do what you want. Edelman wanted to make consumers think that Wal-Mart is a hip place that youíd want to use as the anchor point for a road trip. The problem is itís not. And because blogging is not a control-based medium, Edelman couldnít make Wal-Mart appear to be something itís not. It rang false, and they got caught.
When you hang around dogs, you get fleas.

Previous posts on i-boy:
Techmeme wakes up to Wal-Mart fiasco
Wal-Mart sucks with Edelman's help



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Monday, October 16, 2006   permalink to archived copy   del.icio.us   DiggIt  

  Comments:

Hey! Don't blame dogs!
Dogs don't lie, omit, pretend, have ethical breeches, or write fake blogs.
xo
Benny Bix Ochman Labradoodle
# posted by Anonymous BL Ochman : 12:59 AM, October 19, 2006  

I just made a charitable donation to the Dogs Trust as my way of apologizing for my slanderous comments towards dogs everywhere.
# posted by Blogger George Nimeh : 2:10 PM, October 20, 2006  

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