You are turning a bad position into a PR nightmare.
Sony Corporation says this:
Sony Corporation will initiate a global replacement program for certain battery packs that utilize Sony-manufactured lithium ion cells used by notebook computer manufacturers in order to address concern related to recent over-heating incidents. Sony always strives to deliver the highest level of satisfaction to its customers and all consumers. We believe that this program is in the best interest of both our customers and all consumers .Sony Vaio Europe says this:
VAIO management is currently assessing the position on the notebook computer battery packs and considering whether to participate in this voluntary replacement program.Everyone clear on that? No? Either am I.
As a new owner of a Sony TX laptop, I find this a bit disturbing. I'm sure I am not alone.
It is not the fact that you are recalling the batteries. Sh*t happens, you know? It is the fact that you can send out such incredibly mixed messages.
You see, Sony, to me you are one brand. Sony Vaio Europe and the Sony Corporation mean the same thing to me. For that matter, I think you guys make Bravia TVs, camcorders, digital cameras and phones in partnership with Ericsson.
Silly me, right? I'm just a silly consumer who doesn't know any better. Imagine that.
Perhaps you should send your org chart out along with the product recall notices. That way, I'd be able to say: Ah, I get it. It isn't that Sony announcing the global recall of their faulty batteries. It is the other Sony who is still deciding if the batteries that they are selling that catch on fire are worth recalling.
That would make things much easier, don't you think?
No? Not really? I don't think so either.
Concerned Sony Vaio TX 770 owner
Discussion: Ars Technica, MarketWatch, Good Morning Silicon Valley and Slashdot
Technorati Tags: marketing, sony
Friday, September 29, 2006