Piczo hires Chris Seth as UK MD
Teen networking and photo-sharing site Piczo has appointed Chris Seth as the new UK MD.
I met Paul Remer (VP BizDev) and had breakfast with Geoff Judge (board member and Chief Revenue Officer) when Piczo's team was in London last week for their UK media tour. Smart guys. I haven't met Seth yet, but people who know him say he's on the ball.
Seth (who was formerly at Richmond Events, Proximity, TimeOut and the IHT) will forge strategic partnerships as a first priority. The site is very popular in the UK (+393% growth over the last year), and UK members account for 4m+ of their reported 8-10 million total membership base, which is largely made up of 13-18 year-old girls.
Piczo is differentiating itself from other networks like Bebo and MySpace by limiting the ability of people to search inside the network and by having near-anonymous profiles. The only real way to contact people and network is through word-of-mouth and direct referrals. For more on the safer aspects of Piczo, check out the post over on CNet's Alpha Blog.
They also offer a lot more freedom in terms of how kids can create their page. That said, the templates and features are still pretty simple and the resulting pages are reminicient of Geocities, albeit with lots of photos.
Still, the safety and trust factor should not be underestimated. Om Malik has another good post on the topic.
Technorati Tags: social.networks, piczo
Tuesday, September 26, 2006