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Playing with the Most Bonito

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If you're catching cup fever like everone in the world outside the US, the latest edition of Play Magazine from the NYTimes is worth a read. Most Bonito kicks things off:
Poised for what could be their country's finest performance since the Pelé show of 1970, Ronaldinho and the Brazilians hope to prove that beauty and soccer are one and the same.
Other articles, like Inside the Playbooks which has good diagrams and descriptions from coaches and players, and the funny, albeit awkwardly formatted for the web World Cup Fact-O-Rama 2006 are also worth a peek.

Speaking of being outside the US ...

Play magazine's launch completely passed me by. Since I can't get the Sunday NYTimes in London, I had no idea it existed until I saw the World Cup feature story on the site today. Can't understand how I missed it - I don't remember getting an email from them - and it seems that few in the blogosphere made much mention of it outside of Big & Sharp:
A few months ago it was announced that Mark Bryant, the former editor of Outside, was heading up a new magazine for the New York Times, Play.

Play, as the New York Post once reported, is aiming for the larger sports pub market, as in Sports Illustrated (3.3 million circ) and ESPN: The Magazine (1.7 million circ), the two dominant titles in sports magazines today.
There's a passing mention of Play in Bill Keller's announcement of Jim Schachter becoming deputy editor for magazine development under Gerry Marzorati. (From Gawker.) Otherwise not much else. Strange, no?

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