Subscribe to RSS feed
           
 
4 Billion

That chart no longer looks like a bubble, does it? Didn't think so.

Image Hosted by ImageShack.us

Internet advertising revenues close to $4 billion

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.

Online ad revenue set to overtake UK national newspapers by 2007

Internet ad revenue is set to overtake UK national newspaper ad revenue by the end of 2007, according to a report by WPP's pooled buying operation Group M.

The FT said the projection would make web ad revenue the third biggest revenue generator globally behind regional newspapers, currently in second place, with television still way out in front.

The Group M report:
  • Estimates that internet ads would account for 13.3% of the £12bn a year media ad market by December 2007, with national newspapers marginally behind on 13.2%.
  • Forecasts a 39% rise in internet ads, compared with a 9% decline for national newspaper ad revenue.
  • Predicts that by the end of 2007, national newspapers' share of the market will drop to almost two-thirds of the levels in 2000.
  • Claims that analysts have continually underestimated the growth of internet ads, partly due to the perception that the popularity could not be maintained.
  • Adds that search ads accounted for more than half of online ads in 2005, with further growth predicted this year.
  • Predicts TV advertising will drop by 2% this year, and said TV was experiencing "its worst year since 2001" -- largely attributable to the global media downturn post September 11. (However, TV still has a 28.8% share of worldwide advertising revenue.)
Brand Republic suggests that the TV ad downturn would be felt acutely by ITV1, the UK's biggest ad-funded channel, with an 11% decline in ad revenue predicted at the channel for the end of the year.

The GroupM report concludes that newspaper ads were experiencing a decline in popularity for failing to engage with younger audiences. (The IAB already predicted that online ad revenues will surpass national newspapers by as early as November this year.)

That should give Paul Hayes some more dross to trawl through.

Technorati Tags: , , ,

Wednesday, May 31, 2006   permalink to archived copy   del.icio.us   DiggIt  

  Comments:

Post a Comment


 
Email: george (at) i-boy.com
Profiles: LinkedIn and Facebook
Subscribe:
Postcards by email


Powered by FeedBlitz
Rewind: In case
you missed it
Now showing on
crossprocess.com
Vienna: Old-school charm meets new-school photography.
Strong voices in
the blogosphere
Blogroll Me!
Parlez-vous Deutsch?
In Heavy Rotation

 
i-boy.com web





Previously


Archive
12/01/2001 - 01/01/2002
01/01/2002 - 02/01/2002
02/01/2002 - 03/01/2002
03/01/2002 - 04/01/2002
04/01/2002 - 05/01/2002
05/01/2002 - 06/01/2002
06/01/2002 - 07/01/2002
07/01/2002 - 08/01/2002
08/01/2002 - 09/01/2002
09/01/2002 - 10/01/2002
10/01/2002 - 11/01/2002
11/01/2002 - 12/01/2002
12/01/2002 - 01/01/2003
01/01/2003 - 02/01/2003
02/01/2003 - 03/01/2003
03/01/2003 - 04/01/2003
04/01/2003 - 05/01/2003
05/01/2003 - 06/01/2003
06/01/2003 - 07/01/2003
07/01/2003 - 08/01/2003
08/01/2003 - 09/01/2003
09/01/2003 - 10/01/2003
10/01/2003 - 11/01/2003
11/01/2003 - 12/01/2003
12/01/2003 - 01/01/2004
01/01/2004 - 02/01/2004
02/01/2004 - 03/01/2004
03/01/2004 - 04/01/2004
04/01/2004 - 05/01/2004
05/01/2004 - 06/01/2004
06/01/2004 - 07/01/2004
07/01/2004 - 08/01/2004
08/01/2004 - 09/01/2004
09/01/2004 - 10/01/2004
10/01/2004 - 11/01/2004
11/01/2004 - 12/01/2004
12/01/2004 - 01/01/2005
01/01/2005 - 02/01/2005
02/01/2005 - 03/01/2005
03/01/2005 - 04/01/2005
04/01/2005 - 05/01/2005
05/01/2005 - 06/01/2005
06/01/2005 - 07/01/2005
07/01/2005 - 08/01/2005
08/01/2005 - 09/01/2005
09/01/2005 - 10/01/2005
10/01/2005 - 11/01/2005
11/01/2005 - 12/01/2005
12/01/2005 - 01/01/2006
01/01/2006 - 02/01/2006
02/01/2006 - 03/01/2006
03/01/2006 - 04/01/2006
04/01/2006 - 05/01/2006
05/01/2006 - 06/01/2006
06/01/2006 - 07/01/2006
07/01/2006 - 08/01/2006
08/01/2006 - 09/01/2006
09/01/2006 - 10/01/2006
10/01/2006 - 11/01/2006
11/01/2006 - 12/01/2006
12/01/2006 - 01/01/2007
01/01/2007 - 02/01/2007
02/01/2007 - 03/01/2007
03/01/2007 - 04/01/2007
04/01/2007 - 05/01/2007
05/01/2007 - 06/01/2007
06/01/2007 - 07/01/2007
07/01/2007 - 08/01/2007
08/01/2007 - 09/01/2007
09/01/2007 - 10/01/2007
10/01/2007 - 11/01/2007
11/01/2007 - 12/01/2007
12/01/2007 - 01/01/2008
01/01/2008 - 02/01/2008
02/01/2008 - 03/01/2008
03/01/2008 - 04/01/2008
04/01/2008 - 05/01/2008
05/01/2008 - 06/01/2008
06/01/2008 - 07/01/2008
07/01/2008 - 08/01/2008
08/01/2008 - 09/01/2008
09/01/2008 - 10/01/2008
10/01/2008 - 11/01/2008
11/01/2008 - 12/01/2008
12/01/2008 - 01/01/2009
01/01/2009 - 02/01/2009
02/01/2009 - 03/01/2009
03/01/2009 - 04/01/2009
04/01/2009 - 05/01/2009
05/01/2009 - 06/01/2009
06/01/2009 - 07/01/2009
07/01/2009 - 08/01/2009
08/01/2009 - 09/01/2009
09/01/2009 - 10/01/2009


Author.ity
 
             
             
  © 2001-2007 George Nimeh & i-boy.com. All rights reserved. This site is licensed under a Creative Commons License. You may not use or distribute the materials on this site without the expressed consent of the author. Design by i-boy.com. Blog powered by Blogger. Atom enabled. Profiles: Technorati. LastFM. Common Content. LinkedIn. Newsvine. Ryze. Facebook.