Media has Breakfast with Yahoo;
Jarvis scoops a room of reporters.
I'm not sure what is more interesting: The interview or the fact that Jeff Jarvis demostrates how to scoop a room full of reporters.
What is Yahoo’s business, Auletta asks Yahoo CEO Terry Semel, “Our fundamental business is selling advertising… Our fundamental business is that we license content from around the world… and we sell advertising.”
Auletta asks him about his quote in The Economist saying that the internet is a “media exachange.” Semel replies: “The 20th Century media companies had great content… and they had great distribution. The 21st Century media companies also have great media companies and they either license it or aggregate it… They have global distribution, which is even more powerful… They also have technology and to drive and create an experience on the internet, content alone will fail, content and distribution will fail, you have to have technology.” He’s right that content and distribution are not kings.
But Jarvis disagrees about technology, which will come and go and be copied and bested along the way and will never distinguish you. It’s the relationships — trust — that matters. That’s what the internet really enables that old, one-way media only thought it enabled.
Asked about content, he talks about the importance of aggregation and then talks about video and broadband. “Please don’t make it look like television… This medium better look like something new…. If what we’re doing looks like television, that would be a huge mistake.” He says that in a year, video will be just as important as text and photos.
Much more here on Jeff's blog. Some additional here and here.
Jarvis scoops the room:
You gotta hand it to Jeff Jarvis ... While the other journalists ask the tough questions, it seems that Mr. BuzzMachine sat back and took notes for his blog. From what I can tell, he didn't really participate too much. So all Jeff really did was blog and scoop all the others in the room.
It was a Newhouse School/New Yorker event, btw, and Jeff spent countless years in the Newhouse organization. I'm betting that's how get the invite.
I've checked Auletta's blog and nothing is there. Not on Media Bistro either, and they were also mentioned as being at the interview.
I'm not writing this to be critical. I think it's cool.
Jeff knows the value of information and the value of being first to publish. He is demonstrating what it takes to be a journo/blogger: Newsworthy, timely, accurate, relevant ... and it doesn't hurt to be well-written.
Thursday, May 11, 2006