Innertube or Life Preserver?
CBS joins the online party started by Disney and then followed by Fox with the launch of their new streaming platform, Inntertube. The free broadband channel will offer short-form comedy, drama, talk and reality programming, along with clips of CBS shows like Survivor, The Amazing Race and The Late Show with David Letterman.
"Our company possesses some of the world's finest entertainment programming assets and brands, and we will continue on a strategic course to find as many distribution channels and new revenue streams for them as possible," CBS Corp. President and CEO Leslie Moonves said in a statement. "With this broadband channel, we've essentially bypassed cable and created a general entertainment outlet utilizing existing creative and content resources."
"Innertube represents CBS Corporation's latest effort to capitalize on advertising, programming and promotional opportunities within the emerging digital world," said Larry Kramer, President, CBS Digital Media. "With Internet programming destinations now in place for news (CBSnews.com), entertainment (CBS.com) and sports (CBSSportsLine.com), CBS is at the forefront of extending our programming brands to new audiences, delivering new forms of exciting content to the consumer and creating new platforms for advertisers."
Note to CBS: Next time, include the URL in the press release, and try buying the real domain as well.
http://www.cbs.com/innertube/ - New CBS video project
http://www.innertube.com - Countrywide Tire & Rubber homepage
CBS Rolls Out Innertube - E! Online News
CBS lures Web surfers to Innertube - USA Today
Innertube on paidContent, IceRocket, Google blog search, Technorati, and TV Squad.
Friday, May 05, 2006