Looking for the Super Bowl ads? Links to the ads as well as reviews are below. My favorite? Well, I must admit ... I liked the Bud ad in NYC. Sure, it was a tear-jerker, and some people said it (over)mixed the emotions of 911 and the Bud brand, but I thought it was in very good taste. I'm a New Yorker, and it made me feel good. It is not often that I say that about an advertisement. We've seen those Clydesdales pulling the Bud beer wagon through the snow for years. This time, instead of a catchy tune by Steve Karmen like "Here comes the King" or "When you say Bud,You've said it all!" the horses come across the Brooklyn bridge into Manhattan where they bend a knee and bow their heads near ground zero. On the lighter side, I thought the Levis "Si Seņor" was the best I've seen from them in a while.
One last note ... AdCritic, perhaps one of the most original sites I'd come across, is dead. Victim of the Dotcom meltdown, they have closed their doors ... along with their extesive archive of worldwide advertisements. A real shame, since if you needed to find pretty much any advertisement (and on an increasingly gobal scale), you could have found it there. Think about it: People who wanted to do nothing on a web site but look at advertisements. While most advertisers were trying to get a fraction of a percent of a clickthrough for their silly banner ads, here was a business that had people coming to see ads. I thought it was pure genius. Like Kozmo, this was one of those companies that seemed to have tapped into such a pure and simple business plan, you would have thought there was no way that it would go out of business. Such a shame ...
Yahoo! - Super Bowl Entertainment
News. Reviews. Links. Yahoo-style full coverage.
iFilm has all the ads.
Free. (Traffic to the site is, as you would expect, very heavy.)
Ad Age has a number of the ads in RealPlayer format. Free.
Super Bowl Ad Winner: A Demure Britney
Restrained XXXVI Game Commercials Feature Less Sex, More Humor
AdAge, Bob Garfield
AdAge - Full Coverage: Super Bowl XXXVI
Super Bowl ads: Mix of moods
From solemn to silly, the big-bucks ads rolled ...
The Associated Press, CNN Entertainment
SuperBowlCritic has all the ads ... but you have to pay $5.95 to see them. Why would anyone do this?
Insurance? Nope ... AT&T Wireless. When I first saw this campaign, I thought it was MetLife, too.
AT&T Wireless launches new brand - mLife, negotiates brand name with MetLife
AT&T Wireless yesterday launched its new brand, mLife, with a series of commercials run during the Super Bowl. The new brand touts the advantages of a mobile lifestyle that combines mobile data and voice. MetLife, the biggest U.S. life insurance company, threatened to sue AT&T over the ads, but withdrew its lawsuit late last week. The two companies agreed to further meetings this week to settle their issues over the brand.
Monday, February 04, 2002