a couple cool companies featured at @D:TECH and highlighted in a recent SAR Daily
eyeblaster
"You can't ignore them: They bounce, float, and then explode on your computer screen. The Eyeblaster animated ads have become the rage in a new market where advertisers are desperate to catch users' attentions. These ads combine DHTML and Flash and literally float over webpages, creating a storytelling environment not unlike TV ads. The ads do not require any special plug-in."
http://www.eyeblaster.com/
EyeWonder
"EyeWonder's Eyeris technology allows companies to incorporate streaming video and audio in ads without any download. Think of it as instant streaming-video technology for Internet and wireless devices. It utilizes the company's proprietary, Java-based video compression technology to provide high-quality video and audio in these ads."
http://www.eyewonder.com/
L90
After L90 sold off its ad-serving technlogy to DoubleClick in October for $6.84 million, the company cut its costs drastically and is focusing on its media business. It is still the third largest ad network, now using ad-serving technology from DoubleClick. The company is also moving into offline marketing, with the May acquisition of Novus List Marketing, a database marketing firm.
http://www.l90.com
Tuesday, December 11, 2001
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