The Lost Ring
I'm a couple weeks late, but thanks to Michelle, I didn't miss it.The Lost Ring
is a very nice alternative reality game by Jane McGonigal
done for McDonald's and the 2008 Summer Olympics.
Despoiler has an excellent post about The Lost Ring
, including the fantastic mailer that was sent out as a teaser. It included a ball of yarn: "The slip of paper, which was stuffed deep inside the ball, reads on the obverse: You will soon discover an alternate reality. The adventure begins when you meet Ariadne
. On the reverse, it resembles a fortune cookie…fortune: You will soon take up a new sport.
From Aleks Krotoski at the Guardian
: The ARG is developing around five characters who wake up with amnesia in South Africa, England, Korea, Japan and Argentina.
Each finds a tattoo on his or her arm reading, in the global Esperanto language, "find the lost ring."
Here's the post from Boing Boing
. Jane's Avant Game blog
details it as well as anyone.
A few more links:Official siteThe character blogsPlayer's WikiJane's bio
is fab, in case you're curious. She's a self-described game designer, a games researcher, and a future forecaster.
I wanna be a future forecaster ...
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