Links for 2007-07-02 [del.icio.us]
Several links about Yahoo!'s behavioral targeting initiative plus a couple others ...
- Online Customized Ads Move a Step Closer - New York Times
Yahoo will announce new tools for online advertising today that could pull the company ahead in the race for what is called "behavioral targeting," that is, the ability to better tailor online advertisements to the people most likely to buy.
- Yahoo! - Press Release
Innovative, Patent-Pending Ad Delivery Platform Allows Marketers to Present Highly Targeted Online Display Ads in Real Time to Match a User's Distinctive, Expressed Interests
- Yahoo SmartAds Tackles Online Display Advertising's Customization Problem » Publishing 2.0
Good for Yahoo — and good for advertisers, who finally have a way to make their display ads more relevant — and more direct response oriented — without an expensive increase in ad agency resources, and good for consumers, who might actually start ex
- Live Earth on MSN: The Concerts For A Climate In Crisis
The Concerts For A Climate In Crisis
- Visible Measures Corp.
VXM enables Internet TV publishers, platforms, and advertisers to deeply measure and analyze audience engagement patterns to yield meaningful audience insights, superior customer engagement, and increased advertising ROI.
Tuesday, July 03, 2007