Online radio station Last.fm is adding a video section to its site this week, enabling users to create their own personalised video channels - similar to how users can already create radio stations based on their music tastes. Last.fm is partnering with major and independent labels for this. The company also claims that the quality of videos on its site "will be significantly higher than that of YouTube", with audio encoded at 128kbps compared to YouTube’s 64kbps.

What's most intriguing about this move is Last.fm's long-term goal for video. Last.fm aims to eventually offer its users personalised channels from "the largest legal catalogue of music videos on the web." And in case that's not clear enough, their press release concludes with this bold claim:

"Last.fm aims eventually to have every music video ever made on the site, from the latest hits to underground obscurities to classics from the past."