FF Ecosystem design BBC Malkovich has won reboot:bbc.co.uk, an open competition to redesign the BBC homepage.
The winner will receive a high end Apple laptop, a visit to the BBC and have their design implemented and showcased on the bbc.co.uk homepage this summer. There are several runners-up, and many of the other designs are noteworthy.
You've got to hand it to the BBC (and Ashley Highfield, in particular) for having the insight/guts to do this. I've met many (and unfortunatley on occasion have worked with a few) companies who've had ideas like this but have stopped short of doing it. They talk the talk but can't walk the walk.
Not only does a project like this inspire a group of mavens to think about and discuss the BBC (which in and of itself is incredibly valuable), Ashley Highfield and his team now have 11 "winning" designs (and what looks to be about 50 non-winners) to glean for future use.
Total cost? 1 Apple laptop and 10 MP3 players. And some time.
Can you imagine how much that would cost if they had gone to one of London's high-end design shops?
Technorati Tags: blogosphere, bbc
Sunday, July 09, 2006
FF Ecosystem are the winners of BBC Reboot, not Jem Stone.
# posted by : 10:14 AM, July 11, 2006
Thanks. Fixed. It was hard to tell from the BBC site.
# posted by George Nimeh : 11:28 AM, July 11, 2006