Quoted
NMA interviewed Hugh MacLeod, Andy Sernovitz and me for an article dealing with WOM in Europe. Things are still nascent here in the UK, but there are signs of growing interest in WOM marketing. Given BzzAgent's $13.75M VC financing, who knows what could happen ...
Spread the word
New Media Age, by Emma Rubach
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Word-of-mouth marketing has been around in essence since the invention of the parish pump. But although its online counterpart is set to be the next big thing, it still remains shrouded in mystery and few brands have taken the plunge.
One exception is online gambling site Betfair, which is experimenting with word of mouth by rewarding those users who communicate most effectively with others about the site.
"We want to be the biggest online gambling community and we're trying to help punters who know we have a revolutionary product to spread the word," explains Betfair head of consumer marketing George Nimeh. "We've discovered some are better at it than others and we're working on finding them, getting them together and giving them a better take on our business."
Saturday, January 14, 2006
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