Just in case you missed it:
Friday's email on Tuesday
New insight into Word of Mouth marketing, the return of banner ads, and the web’s best advertising blogs are among the things making waves this Friday in the blogosphere.
WOMMA's WOMBAT: Word of Mouth Basic Training
The latest Word of Mouth Marketing Association conference was a sold-out success. For both background and a summary of the event, check out the following article in the New York Times: Advertising Is Obsolete. Everyone Says So.
· Official blog
· Conference Updates
· How-To's
· Interviews
· Podcasts
Will 2006 Be A "Banner" Year?
Fred Wilson (Flatiron Partners and Union Square Ventures) comments that CPM advertising (i.e. banners and sponsorships) may be making a relative comeback in comparison to search in 2006.
Paraphrase: According to the B2B online survey "2006 Marketing Priorities and Plans" of 366 senior marketing executives that seems to indicate that observation is correct, it looks like it. In 2006, 72.0% of marketers plan to increase online budgets. Within Internet spending, the specific media that will receive the greatest share of marketers' online budgets in 2006 will be
* Web sites (30.3%)
* E-mail (22.0%)
* Search (20.3%)
* Sponsorships (10.3%)
If "web sites" and "sponsorships" mean CPM based advertising, then it seems to indicate that twice the amount of money is going into CPM advertising in 2006 than is going into search.
Battle of the Ad Blogs 2006
Quoting: A posse of adgrunts have sifted through the ever growing pile of ad blogs to find the gems and pit them against each other. Your vote is needed to sort out the crème de la crème! We've sorted the blogs with the right stuff into categories and want you to vote in any or all of them.
In other news ...
Betfair wins 2 UK Gambling (Inside Edge) awards. Rumours circulate that the ghost of Winston Churchill makes an appearance at the Banquet House.
If there's an award for best use of a choir in a car commercial, this ad from Honda UK has got it locked up.
The Ricky Gervais podcast has passed 2 million downloads.
Business 2.0 announces the 10 dumbest moments: Grand-prize winners.
Tuesday, January 31, 2006
 Comments:
|
