Sell-Side Advertising: Sellers Become Seekers
Great article by Dave Morgan, founder and CEO of Tacoda. Thanks, Fred, for spotting it.
This is the latest in an ongoing dialog about Sell-Side advertising. If you are not sure what this means, check out these articles ... and you will.
Many-to-Many: Cost Per Influence
Ross Mayfield (July 2004)
Sell Side Advertising: A New Model?
John Battelle's Searchblog (Aug 2004)
A New Idea for Publishing
John Battelle (Jan 2005)
A VC: Sell Side Advertising
Fred Wilson, Flatiron Partners (Jan 2005)
Tuesday, February 15, 2005