Wired 12.03: The Complete Guide to Googlemania!
They named their new search engine Google, for the biggest number they could imagine. But it wasn't big enough. Today Google's a library, an almanac, a settler of bets. It's a parlor game, a dating service, a shopping mall. It's a Microsoft rival. It's a verb. At more than 200 million requests a day, it is, by far, the world's biggest search engine. And now, on the eve of a very public stock offering, it's cast as savior, a harbinger of rebirth in the Valley. How can it be so many things? It's Goooooooooogle.
By Wired Magazine
part 1: Surviving IPO Fever
What it's like inside the white-hot quiet period.
By Michael S. Malone
Friday, February 27, 2004