Rumor on the street was that their "Surround Sessions" went over pretty well. I thought that the idea was pretty innovative. While I can't say that this "new" format is very innovative, I do think it is a good idea. However, I'm wondering if everything will be fixed to an EST time standard - I've seen that done before and it is pretty lame. For the US Pacific and International crowds, it sucks.
NYTimes.com Debuts Dayparts
June 3, 2002
By Christopher Saunders
Following up on the launch of its "surround sessions" advertising units last year, the New York Times' (NYSE:NYT) online unit now is bringing time-based ad sessions to the Internet -- importing another traditional broadcast concept.
The new ad format, dubbed "site sessions," enable NYTimes.com to feature a single advertiser in exclusive placements across all of its major ad positions for a specific period of time. The format's inaugural advertiser, American Airlines (NYSE:AMR), will appear from 9 a.m. Eastern time to 10 a.m., from Monday through Wednesday.
Tuesday, June 04, 2002